Be Creative in Entrepreneurship – Use Creative Thinking Techniques
One of the traits of the creatives is that they are never satisfied with the existing, they always seek new creative challenges and the ways to improve things around them.
If you seek to be a creative entrepreneur, you should devote some of your time and energy to a regular search for new opportunities and improvements to your business or projects.
photo of grace jones by jean-paul goude for her ‘slave to the rhythm’ album
However, as an entrepreneur, you are probably most of the time inundated with so much work that you do not have the time to reflect on numerous aspects of your business. Also, when you do, you sometimes realise that you cannot see quite clearly where the root of the problem is, you only recognise its consequences.
Or, picture an ideal scenario in which everything is running smoothly, and you are feeling happy and relaxed. Still, it may well be that at the same time, you are missing out on new opportunities without even being aware of it.
The same can be applied to your personal life. By learning how to analyse and manage different aspects of your existence in a more creative way, you will be able to build a better and more fulfilling reality.
That is why I decided to share with you in my blog on creativity some straightforward creative techniques that every creative entrepreneur can benefit from. This time, I focus on another simple and yet powerful creative exercise that can help you get a better perspective on your current situation and identify which segments of it you can improve.
This technique may lead you to the solution that is so logical and easy to apply that you might even ask yourself how is it possible that you were not able to see it before.
Attribute Listing Creative Exercise
This creative thinking exercise consists of four steps:
Attribute Listing Creative Thinking Exercise How to
The first step is to think of all the details and elements that constitute your problem or situation. (Analyse)
Then, list all these elements (Dissemble) and see if there are ways to improve every single one of them or at least those that you have identified as the weak spots. (Improve)
Now that you have made necessary corrections and improvements give your ideas some time and see whether the improvements yield desired results. (Assemble)
Attribute Listing Creative Exercise Examples
Let us presume that you want to improve the marketing effects of your direct mailing campaigns.
First, you will have to make a list of its constituent elements. This list may include items such as message layout, graphic design, text font, photos, copy, tone of voice, main message, links, day and timing of distribution.
Think how you can improve each item on the list.
Message layout – Is it compact or scrollable? How are the sections distributed (e.g. news, offers, social media links, etc.)? Can you easily spot the main message?
Design – Is it unique? Is it brand-relevant? Is it minimal and discreet or eye-catching?
Text Font – Is there one or a few too many fonts? Is it readable? Is it the right size and colour?
Photos – Is the quality of photos satisfying? Are they too big or too small? Do the images send the right message?
Copy – How are the paragraphs organised? Is the text easy to understand? Is it the right length? Is the language that of the target group?
The tone of voice – Decide on personal vs impersonal; formal vs informal.
The main message – Is the message easy to understand? Is there one or several messages? Does it contain a clear call to action?
Links – Are the links easy to spot? Is the link text well formulated?
Day and timing – On what days are the mail recipients most likely to engage with the message? What time of the day is best for sending out messages? Should you send the reminder for those who missed seeing the first message?
Make the necessary modifications and monitor the results of your future campaigns.
Or, you may have recently started to practice fitness but are facing certain challenges.
List all the things that influence your workout practice and think of the ways to modify or improve them.
Type of workout – Are you doing the right exercise? How fast do you expect to see the progress in body transformation or skills improvement? Do you have a health problem you need to keep in mind? Do you enjoy your workout, or are you torturing yourself?
Equipment – What gear do you need? Can you afford it? Do you already have some of it?
Timing and intensity – Do you feel better and more energised when you practice in the morning or in the evening? How many sessions can you fit within one week? What is the duration and intensity of each session that will guarantee the best results?
Food – What kind of food should you eat before the training? After the training? What should you eat on the days when you are not training?
Rest – Can you manage eight-hours sleep every night? If not, can you afford to have a nap during the day?
Space and location – Do you need to go to a gym or you can practice at home? How long does it take you to get to the gym and back? Is the gym well equipped? Do the working hours fit within your schedule?
Coach – Do you need a coach? Male coach vs female coach? Does a coach need to be wholly dedicated to you or you just need to consult them regularly? Can you consider hiring an online coach?
Peers – Does seeing other people in the gym motivate you or discourage you? Do you have a workout buddy who can motivate you?
When you look at the situation in this way, you suddenly become aware of even the minor issues that can negatively influence the final outcome of your efforts.
I hope you have found this article interesting enough to try this creative exercise for yourself.
Stay healthy and creative.
If you like this and previous posts in my blog about creativity please share them with your creative friends or visit the NCY Podcast and listen to the latest shows about creativity.